My name is Alona (rhymes with Barcelona) and I'm a tech and design-driven executive creative leader building and reinventing legendary brands, and their in-house agencies. I’m currently chief creative officer of Far From Timid.
My sweet spot is defining unexpected campaigns, brand strategies, and their multi-format experiences that place companies at the center of culture. My methodology, Journey To Legendary, moved Marriott from a hotel brand to a travel brand with #Lovetravels, helped Doctors Without Borders rewrite food aid policy with Starved For Attention, transformed University of Phoenix's brand image with a multi-format content approach, and reached a new generation for IBM with Dream It Done.
Basketball, writing, and painting keep my spark alive.
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THE LEGEND OF J&J5B BRAND FILM
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THE LEGEND OF UNIVERSITY OF PHOENIXUNIVERSITY OF PHOENIX PANDEMIC RESPONSE: INCREASING ENROLLMENT 28% & CONTENT PRODUCTION BY 60%
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THE LEGEND OF IBMCREATION OF IBM'S GLOBAL THOUGHT LEADERSHIP + EDITORIAL WEBSITE
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THE LEGEND OF IBMIBM'S DREAM IT DONE CAMPAIGN: CREATING $500 MM IN PIPELINE
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THE LEGEND OF POD HOTELLAUNCHING A SCALABLE BRAND & FRANCHISE: THE POD HOTEL
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THE LEGEND OF UOPXUNIVERSITY OF PHOENIX NO QUITTER'S CLUB SERIES
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THE LEGEND OF MARRIOTTLOVE TRAVELS: INCREASING REVENUE 13X FOR MARRIOTT INTERNATIONAL WITH DEI CAMPAIGN
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VIEW THE SERIESVIRAL CANNES LIONS WRAP-UP SERIES
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BECOME FLAWLESSQUEST FOR FLAWLESS BRAND FILM
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THE LEGEND OF MARRIOTTMARRIOTT: IS VOODOO MAGIC FOR REAL?
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WATCH IT100 OPPORTUNITIES 100 DAYS SOCIAL-FIRST CAMPAIGN
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THE LEGEND OF DOCTORS WITHOUT BORDERSHELPING DOCTORS WITHOUT BORDERS REWRITE FOOD AID POLICY
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LISTEN TO THE KEYNOTEOVER 300 IN-HOUSE BRANDS GATHER FOR IHAF'S UNCENSORED CONFERENCE
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LISTEN TO THE LIVE SHOWA CONVERSATION WITH TOPGOLF CMO GEOFF COTTRILL HOSTED BY ALONA ELKAYAM, CHIEF CREATIVE OFFICER, FAR FROM TIMID
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LISTEN TO THE LIVE SHOWALONA ELKAYAM, CHIEF CREATIVE OFFICER, FAR FROM TIMID SPEAKS TO INSPIRING WOMEN IN CREATIVE AND MARKETING ON INTERNATIONAL WOMEN'S DAY
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GET INSPIRED ABOUT THE FUTUREALONA ELKAYAM AND CRAIG ELIMELIAH SPEAK AT SOHOHOUSE: DESIGNING THE METAVERSE FOR BRANDS
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MEN'S HIEROGLYPHIC HOODIE
START COLLECTINGWith Far From Timid’s limited edition hoodie, you hold the power to manifest your legend within. Only 1000 of each will be sold worldwide.
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HEDONIST CROSSBODY BAG
START COLLECTINGKeep your style on point and your hands free with our versatile crossbody bag. Only 1000 of each will be sold worldwide.
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LEGEND EMBROIDERED SWORD SNAPBACK HAT
START COLLECTINGBecome legendary, be far from timid. Only 1000 of each color will be sold worldwide.
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LIVE LIFE LEGENDARY HEDONIST ICON PILLOW - CAVIAR/WINE
START COLLECTINGWith our one-of-a-kind pillow design featuring our Live Life Legendary mantra you can awaken your hedonist within. Only 1000 of each will be sold worldwide.
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GET THE INSIGHTS
FROM CANNES: HOW TO CALM THE HUNGRY CONTENT MACHINE INTO SUBMISSION
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GET IT NOWTHE LEGENDARY BRAND CHECKLIST
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GET INSPIREDFROM THE COURT: WHISPERS IN THE PAINT
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READ THE INSIGHTSBUILDING COMMUNITY IN A HYBRID WEB 2/3 WORLD
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MOVE AT SPEED AND SCALE, SUSTAINABLYSUSTAINABLE MARKETING HAS ARRIVED
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GET WANDERLUSTYNEW YORK AND IBIZA HAD A BEAUTIFUL SEXY BABY: TEL AVIV
