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WORK

Founder + Chief Creative/Content Officer | Far From Timid   |   Jan 2020 - Present
Founder of a social and brand commerce agency where legends are made®. We design scalable and pivot-ready brand identities, experiences, and the multi-format content that bring it to life with faster speed to market through our Journey To Legendary®. 

Results snapshot: Clients average cost per acquisition decreased 300% YoY; Shorty (IBM), Webby (IBM), Digiday (UOPX) Awards
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Executive Producer  |  Brookings Institute   |  New York City  |  March 2019 - Jan 2020
With support from the Brookings institute, Purple Project For Democracy is a non-partisan movement created to rebrand democracy and inspire GenZ to fall in love with democracy again. 

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Global Editor-In-Chief   |  IBM   |  New York City  |  March 2017 - March 2019
Creative and content transformation lead for IBM responsible for growing market share through creation of the content discipline from scratch and installing a new content model.  

Results snapshot: Brought in over $700mm in pipeline; Shorty Award Winner; Effie Award Winner

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Freelance Journalist | Huffington Post | 2012-2017
Writer of two columns in the Huffington Post. 1) Best/Worst Brands of the Week 2) Icon of the Day.

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Managing Director  |  Marriott International  |  Washington, DC |  2013-2015
Within 12 months, successfully transformed Marriott’s internal creative agency from a traditional agency of single campaigns to an always-on 24/7 newsroom (MLive)

Results snapshot: 13x revenue increase YoY; HSMAI Gold, Digiday Award Winner, Webby Award Winner

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Founder + Chief Creative Officer  |  321 Worldwide  |  NYC  |  2003-2013 
Ground-up development of award-winning agency, now acquired, specializing in omnichannel brand launch and brand reinvigoration across screens through original content, design, and unique brand experiences.

Results snapshot: Helped rewite food aid policy; Launched first Japanese micro-hotel in the US; Global rebrand of LexisNexis; Worldwide attention from USA Today to New York Times for Pod Hotel, Doctors Without Borders, Emmy Nomination (DWB); Webby Award (Lawyers.com);  National Press Club (LexisNexis)
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Director Creative + User Experience   |  Grey  |  2001-2003
Brought into build and lead the Grey Healthcare Group’s digital department and creative. 

Results snapshot: Won over $5 million in new business including BotoxCosmetic and Levitra accounts

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Art Director   |  Razorfish  |  New York City  |  06/00-09/01
Expanded the user experience offering to incorporate brand and customer experience principles. 

COMMUNITY

I have been invited to speak at over 100 events since 2009. I love to talk about brand trust, brand experience, automation, metaverse, and content marketing. Here are some highlights from over 50 speaking events I have been invited. Links to come.

2022: IHAF: Designing the Metaverse For Brands

2022: NFTLA: Designing The Metaverse For Brands

2021: Serial Marketers: Zero-Waste® Marketing

2016: How to Build Your Personal Brand, NYU

2015: British Museum, Digital Content Summit

2013: Internet Week, Panelist on Branding and selecting SDK’s

2013: Behind The Brand, Soho House

2012: The Art of Technology, Norton Art Museum

2011: SXSW:  Rebranding Culture

2010: Fox Strategy Room recurring commentator

EDUCATION

POST-GRADUATE
Harvard Business School

Organizational Leadership Executive Education 

New York University
Intellectual Property Law Certification

UNDERGRAD
The American University
Washington, D.C.
Bachelor of Fine Arts

Instituto de Lorenzo de Medici
Florence, Italy
Photography

EXTRA

EXTRA FUN
I enjoy pickup basketball, yoga, painting, running, martial arts, languages, meditation, music, and dancing.  

  • Black Belt, Kung Fu
  • New York City Marathon Finisher
  • Member Soho House New York
  • Member National Arts Club


EXTRA GIVING

  • New York Legal Assistance Group Board member
  • Martha's Table volunteer
  • Member Anti-Defamation League
  • Mentor