"5B" is a groundbreaking documentary directed by Academy Award nominee Dan Krauss. This film was born from a J&J advertising brief, making history as the first brand-sponsored film to debut at Cannes Film Festival. Its powerful narrative led to Verizon Media acquiring it, with J&J recouping all production costs without spending on media. Garnering critical acclaim, the film not only transformed perceptions of nurses but also amassed numerous prestigious awards, achieved a perfect score on Rotten Tomatoes, and generated immense media buzz and social impressions, including $11.75MM+ in media value and over 987MM social impressions.

 

This film was brought to life in a partnership with Saville
Productions.